As I am currently attending a sixth form college within a
secondary school, I have direct access to teenagers aged 16-19 and access to
the younger years in the school aged 11-16. With this broad age range, I am
able to conduct fair research to teenagers in this age range. By asking the
different age groups within the ages of 11-19, I am able to find out what will
appeal the most to my target group.
My chosen genre is pop and I will be conducting research on
this. I will be conducting both qualitative and quantitative research. For my
qualitative research I will be doing a focus group of 3-5 people. This will
help to see what my target group like about different music magazine front
covers. For my quantitative research, I will be conducting a survey that will
be given to my target audience and then the results will be tallied up and
presented in graphs etc. These pieces of research will help me see what my
target market like and dislike about the covers of music magazines and their
thoughts on the music industry in general.
To conduct my research I will need a group of 3 – 5 people
that are aged in my target group. Having the ability to do this because I am
surrounded by my target group is very helpful as I have a large target group
and they are very near if I need them. I will also need to create a survey and
send it round to my target group to fill out. I will then need to collect the
data and create the graphs and bar charts.
To conclude, this research will help me to see the successful
elements of a music magazine. This will also give me a better understanding of
my genre and target group.