Research Rationale

As I am currently attending a sixth form college within a secondary school, I have direct access to teenagers aged 16-19 and access to the younger years in the school aged 11-16. With this broad age range, I am able to conduct fair research to teenagers in this age range. By asking the different age groups within the ages of 11-19, I am able to find out what will appeal the most to my target group.

My chosen genre is pop and I will be conducting research on this. I will be conducting both qualitative and quantitative research. For my qualitative research I will be doing a focus group of 3-5 people. This will help to see what my target group like about different music magazine front covers. For my quantitative research, I will be conducting a survey that will be given to my target audience and then the results will be tallied up and presented in graphs etc. These pieces of research will help me see what my target market like and dislike about the covers of music magazines and their thoughts on the music industry in general.

To conduct my research I will need a group of 3 – 5 people that are aged in my target group. Having the ability to do this because I am surrounded by my target group is very helpful as I have a large target group and they are very near if I need them. I will also need to create a survey and send it round to my target group to fill out. I will then need to collect the data and create the graphs and bar charts.

To conclude, this research will help me to see the successful elements of a music magazine. This will also give me a better understanding of my genre and target group.