Wednesday, 20 January 2016

Flatplan Deconstruction

This is my flatplan:

 

 

This is the deconstruction:



When drafting my flatplan I looked at multiple different pop music magazines to get inspiration for my front cover. I liked a lot of elements from Top of the Pops magazine especially how the title went across the whole page. I also liked the idea of a range of posters in my magazine that were advertised on the front. From this front cover I also liked the picture under the masthead. I liked this because I think it adds more feature information without a load of text that covers the page. I also liked the Inside box on the Tulisa edition as I think it adds to the front cover.



I used We Love Pop as an inspiration as well because I liked the way Rihanna to the side of the magazine and not in the middle. I also liked how Katy Perry's name was across her so you knew that this was her and who she was. The last inspiration from We Love Pop is the fashion section in the left corner from the One Direction edition. I liked this because typically Pop magazines aren't just music so I wanted to add in a little fashion section too.


 I used Top of the Pop as an inspiration because I liked the look. I think splitting up the contents into categories looks good and less chaotic. I also liked how the title was on the left and not covering the whole page.

 

I also used We Love Pop because I liked the small images with captions around them. I think is effective because I think it explains what is inside the magazine without putting loads of words on the page. I also noticed that a little message from the editor was very popular and I liked it as it added a little personalisation to it . 



For my double page spread I used We Love Pop and another Pop magazine. In the Cher Lloyd version I liked how she took up a whole page and the article was on the other side. I also liked the pull quote at the top of the page. I haved tweeked this slightly by putting it above my artist instead but I still think it is effective.I also liked Selena's position in her magazine as I think it focused the magazine more on her and her article.

Sunday, 17 January 2016

Visual Moodboard

This is my visual moodboard video:



                             

https://youtu.be/gfXmzS0pqeM

Friday, 15 January 2016

Artist Name

This post is about the mindmap I did to decide my Artist name:


                                      

https://youtu.be/aQX4LYZctNc


I chose the name Ruby Ria as I think it sounds like a Pop name and also I asked my target audience which name they preferred and they said they like Ruby Ria best. I was going to chose Ruby Rae however there is already a singer called this so I had to rethink my names and I came up with Ruby Ria.

POP: Fashion

This is a look at what is commonly worn by female popstars and then my take on these outfits. Here is the video:



                                

https://youtu.be/nw4ZVbav1x4

Monday, 4 January 2016

Focus Group

This is my Focus group video:





https://www.youtube.com/watch?v=wZLs0clBuIo

These are my consent photos:

 


Analysis: The video above is my focus group where I asked three girls their thoughts on the front covers and contents of three magazines. From this video, I know have a wider knowledge of what my target audience thinks about magazine covers and magazine contents. The magazine they preferred was Q as it was simple and the artist on the front was relevant to the genre of music the magazine was. This focus group and the other research I conducted has helped me see what I need to include/incorporate into my own magazine front cover.

Market Research Key Points:

1. I am going to include a FREE gift as I noticed that this seemed to be a recurring theme when I was conducting my market research.

2. I noticed from my market research that there weren't a lot of Pop magazines and also that the Pop magazines that were there were very childish. I will be aiming to create a Pop magazines for older teens but still having elements of Pop in it.

Audience Research Key Points:

1. My target audience liked bright, vibrant colour, so I will be incorporating this into my colour scheme.

2. My target audience didn't like the chaotic and messy front covers so I will be making my front cover not as crowded as I can but not losing the element of a Pop magazine as well.

Sunday, 3 January 2016

Artist Branding

This video shows the fashion of Pop stars. It features how they are portrayed on magazine front covers as well.



https://youtu.be/-KaoxCiLW_k

Audience Research

This is the survey I made on SurveyMonkey for my audience research. I sent to teenagers through Whatsapp and text messages. Altogether I got 22 responses which means I got a range of different opinions about music magazines. These are the results:

Question 1:
Do you read music magazine?
I asked this question to find out how many people in my target audience actually read music magazines.


The results show that the majority of my target audience don't buy music magazines. 59.09% said NO, 31.82% said SOMETIMES and 9.09% said YES.

Question 2:
Please give a comment on why you selected the above answer
I asked this to find out why they had answer Yes, No or Sometimes on the question above.




The responses above show that a lot of my target audience don't show an interest in music magazines or prefer to read about music on the internet. This tells me that I need to put interesting articles and extras on the front cover of my magazine to gain the interest of my target market.

Question 3:
What genre of music magazine would/do you buy/read? More than one option may be chosen.
I asked this to find out what genre/s are the most popular and which genre/s would people read music magazines about.


10 out of 22 people chose Indie for the genre of music magazine they would most likely read. 9 out of 10 chose Pop which is the genre I have chosen to do for my music magazine. This tells me that Indie and Pop at the most popular genres according to my target audience. People who clicked other mainly chose Hip-Hop as another genre they would read.

Question 4:
How much would/do you pay for a music magazine?
I asked this to find out exactly how much my target audience were willing to pay for a music magazine. 

These results show how much my target audience are willing to pay for a music magazine. The maximum they would pay was £4.99 and no one would pay more than £5. The majority of my target audience voted for £1 - £2.50. The other highly voted amount was £0 (Free). This gives me an indication of which bracket i should price my magazine in.

Question 5:
Which features do/would you think stand out the most?
I asked the question to see what stands out most to my target audience about a music magazine.

These results show what my target audience thinks stands out the most on a music magazine. The feature with the highest percentage is Colour Scheme. The second highest feature was Artist on the front cover. This tells me that when I am branding my artist I have to make him/her look appealing. Also I have to put a lot of thought into my colour scheme.

Question 6:
What do you think would typically be on/in a pop magazine?
I asked this to get an idea of what my target audience thought would be in and on a pop magazine.



These are the comments my target audience made about what they thought was on/in a pop magazine. The common answers are:

  • Well-Known pop stars
  • Bright/ Vibrant colours
  • Latest Gossip
  • Boy Bands
  • New music
This gives me a lot of information about what to include on my front cover and inside. Also it gives me an idea of what colours I need to use as well.

Market Research

This post is my market research to see what magazines are already out there.

This is part of the magazine aisle at Tesco:

























This was the Film, Music and Game Magazine section. To my surprise there weren't a lot music magazines there which could have been a good thing because it could mean people are buying them or it could mean that people aren't as interested in music magazines as they are in other magazines. As you can see above the music magazines that are there are mainly rock. In the front there is Kerrang, Rock Sound and PROG. These magazines must be the ones that stand out the most as they are at the front with the whole cover showing whereas magazines in the third and fourth row are almost not visible. In the picture above, you can see that a lot of the magazines say FREE on them. For Example: Free! 2016 Calendar, 3 Free Gifts and Free 2015 CD. This would also stand out to customers which is why those magazines are also at the front.

This research has helped me see what stands out to a customer and what I would have to include on my magazine to make it stand out. Also I found that from the section I went to there were only one or two Pop magazines. This has helped me see what is currently available and current holes in the market.

Pop Music Videos

This post is about pop music videos.

Taylor Swift - Bad Blood

 

This video is about one person backstabbing another person and then them getting revenge. The video is iconic I think because of the celebrities and supermodels that are in the video. For example: Cara Delevingne, Cindy Crawford and Gigi Hadid are all in the video. The video starts off with Taylor Swift's character and Selena Gomez's character fighting some men. Selena then steals Taylor's briefcase and pushes her out a window. The song then starts and the video is about Taylor's healing and training process until she and her army are ready to fight back.



 Lady Gaga - Just Dance 

This song was Lady Gaga's first single. The song is classed as Dance-pop. The video is set in a party.I think the song and video go well together because its as if the party people are dancing to her song as if it were playing in the party. It is a memorable video and the start to Lady Gaga's career.

Ed Sheeran - Photograph

This video is very memorable. In the video we see and range of videos from Ed's childhood to when he is an adult and it shows him growing up and finding his love for music. The song suggests that he is singing about a girl. However, from the video viewers can realise that he is singing about his mum/parents and how he will never let them go. The video is very sweet and emotional.


Beyonce - Single Ladies

This song is categorised as dance-pop. The video features Beyonce and two backup dancers dancing throughout the entire song. This video is simple and not over the top like a lot of pop videos can be. The video is shot entirely in black and white which also goes against normal pop videos which include bright vibrant colours. I think it is memorable because the entire video is dancing.

Britney Spears - Toxic

This song is classed as Electropop and Dance-Pop. The video starts with Britney on a plane as an air hostess receiving a phone call. It then cuts to a Red haired Britney riding a motorcycle. It continues to show red Britney stealing a vile of liquid. Then we see a Brunette haired Britney climbing into a building. We then cut back to the plane and Britney winks at the camera. Throughout the video we see Britney in a diamond outfit on. This video shows the earlier music from Britney and the video and song go well together as the video is about Britney getting back at her boyfriend who is 'Toxic'. The video is iconic for her diamond outfit and blue air hostess shots.

Main Artists in POP

This is a video showing the main artists in pop music from before and now:



https://youtu.be/M6q-Qqt2wow

Saturday, 2 January 2016