This is part of the magazine aisle at Tesco:
This was the Film, Music and Game Magazine section. To my surprise there weren't a lot music magazines there which could have been a good thing because it could mean people are buying them or it could mean that people aren't as interested in music magazines as they are in other magazines. As you can see above the music magazines that are there are mainly rock. In the front there is Kerrang, Rock Sound and PROG. These magazines must be the ones that stand out the most as they are at the front with the whole cover showing whereas magazines in the third and fourth row are almost not visible. In the picture above, you can see that a lot of the magazines say FREE on them. For Example: Free! 2016 Calendar, 3 Free Gifts and Free 2015 CD. This would also stand out to customers which is why those magazines are also at the front.
This research has helped me see what stands out to a customer and what I would have to include on my magazine to make it stand out. Also I found that from the section I went to there were only one or two Pop magazines. This has helped me see what is currently available and current holes in the market.
No comments:
Post a Comment